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For performance agencies and ecommerce brands

More ad creatives. Less chaos.

Meta rewards fresh creative every week. AdCharter gives your team one calm flow for it: brief every format, get feedback on the exact frame, launch to Meta in bulk — and see what worked, and where work gets stuck.

Coming soon See how it works
  • Built for Meta ads
  • Mobile first, desktop ready

Illustrative example — fictional brands and data

Works with

  • MetaAd launch and results
  • FacebookPages and ad accounts
  • InstagramPlacements and posts
  • GoogleSign-in

AdCharter connects to these services through their official APIs. Names are trademarks of their owners; no partnership or endorsement is implied.

Sound familiar?

Your team isn't slow. The process is.

Six things that make every week feel like launch day — and where AdCharter changes each of them.

  • Always behind on creative

    The ad account is hungry, the team works late — and you still ship fewer concepts than you planned.

    What's really going on: Meta rewards creative diversity. Every concept needs several variants in several formats — more every week than an ad-hoc process can produce.

    How AdCharter fixes this

  • “Which version is final?”

    That low-level worry of shipping the wrong file, because nobody is quite sure where the latest one lives.

    What's really going on: Briefs in docs, files in Drive and WeTransfer, feedback in Slack, WhatsApp and email, results in spreadsheets. Hours go into searching and re-explaining.

    How AdCharter fixes this

  • “Which bit do you mean?”

    Vague notes, another round, another re-cut of the wrong scene — while the client wonders why it's taking so long.

    What's really going on: Feedback arrives in emails, chats and voice notes that don't say which file, which spot or which second. Every guess costs a revision round.

    How AdCharter fixes this

  • Dreading launch day

    The fear of a typo, a wrong placement or a mislabelled ad going live on a client's budget.

    What's really going on: Uploading every ratio, copy-pasting texts and naming ads by hand, one ad account at a time. Slow and error-prone.

    How AdCharter fixes this

  • Guessing what works

    Defending spend to a client without a clear story of which idea actually won.

    What's really going on: Results live in Ads Manager, disconnected from the hypothesis, hook or creator behind each ad.

    How AdCharter fixes this

  • “Why is this taking so long?”

    A client asks why their creatives took three weeks, and you honestly can't say where the time went.

    What's really going on: Work waits in backlogs, inboxes and approval queues that nobody measures, so every delay turns into a debate instead of a fix.

    How AdCharter fixes this

How it works

One calm flow, from hypothesis to results

Every creative follows the same path, with an owner and a task at every step. Everyone sees what's next and whose turn it is.

  1. Step 1 of 6: Planning Capture the idea and the hypothesis behind it.
  2. Step 2 of 6: Briefing Storyboard, variants and aspect ratios — and who edits it.
  3. Step 3 of 6: Production One file per variant × ratio, every version kept.
  4. Step 4 of 6: Approval Feedback on the exact spot and second, in rounds.
  5. Step 5 of 6: Launch Approved variants go live on Meta, in bulk.
  6. Step 6 of 6: Results Results per variant, next to the hypothesis.

And for owners: see how long work waits at every step. See the reports

Illustrative example — fictional brands and data

Features

Everything between the idea and the result

Follow one creative from brief to results — and see what changes for your team at every step.

01Plan, brief and produce

Brief it once. Get every format.

No more “we're missing the 4:5” the night before launch.

Hypothesis, storyboard, variants and aspect ratios live in one brief. Editors see exactly what to deliver, and “Submit for approval” only unlocks when every file is there.

  • 9:16, 4:5, 1:1 and more, mapped to Meta placements
  • Notes pinned on inspiration videos: “copy this transition at 0:03”
  • Every upload kept as a version, so the latest file is never in doubt

Illustrative example — fictional brands and data

02Review and approve

Feedback that points at the exact frame

Say “here, at 0:04”, not “the bit near the start”.

Approvers tap the spot, draw a box or sketch right on the file — on a video, at the exact second. Editors see numbered markers and tick each point off, and approvers check the new version side by side with the old one.

  • Point, box or draw on images and videos, with the exact time
  • Every point ticked off, with replies right underneath
  • Approval rounds — clients approve from a link on their phone, no account needed

Illustrative example — fictional brands and data

03Launch

Launch in bulk to Meta

Launch day stops being the day you dread.

Build ads row by row or in bulk, place them in existing or duplicated ad sets, and launch to several ad accounts at once.

  • Multi-placement, flexible, carousel and existing-post ads
  • Copy templates, find and replace, placeholders
  • Consistent ad names with a locked identifier

Illustrative example — fictional brands and data

04Learn

Know which idea won — and why

Walk into the client call with a story, not a spreadsheet.

Spend, impressions, outbound clicks, purchases and ROAS per variant, tied to the hypothesis and the creator, in your brand's reporting currency.

  • Updated every hour
  • Mark a winner, loser or inconclusive — and note the learning
  • Duplicate a winner to build on it

Illustrative example — fictional brands and data

05For owners

See where work gets stuck

Your team isn't slow. Now you can see where the process is.

Average and median time in each state for creatives, creator briefs and launch briefs — by brand, briefer, editor or launcher. Time in the backlog counts on its own, and a live list shows what's waiting right now.

  • Spot the bottleneck: briefing, production, the backlog or client approval
  • Talk to clients and your team with facts instead of feelings
  • Only org and brand admins see the reports

Illustrative example — fictional brands and data

Who it's for

Made for the way you work

Agencies run many client brands, with clients, freelancers and creators in the loop. Brands run one team with outside help. AdCharter fits both.

Illustrative example — fictional brands and data

For agencies

Run every client brand from one account, keep each client's work separate, and let clients approve without yet another login.

  • Up to 5 brands on Small agency, more on Enterprise
  • Client approvers as guests or through task links
  • Reports per brand show which client's approvals hold things up

For brands

Give your in-house creative and media team one rhythm — and bring freelancers and UGC creators into it without chasing files.

  • Creator briefs with shot lists and approval per file
  • An asset library you can filter by creator and product
  • Launch to several ad accounts, for example one per market

Coming soon

AdCharter opens soon

We're getting AdCharter ready for more agencies and brands. Write to us and we'll tell you when it opens.

  • Personal onboarding for your team
  • A direct line to the people building AdCharter
  • Your feedback shapes what comes next
Tell me when it opens

FAQ

Questions, answered

Something missing? Contact us.

How does AdCharter connect to Meta?

A brand admin clicks “Connect with Facebook”, signs in with Facebook Login for Business and picks one or more ad accounts. AdCharter then launches ads into those accounts and reads their performance every hour. You can disconnect at any time.

Does AdCharter create campaigns or ad sets for me?

No. Targeting and budgets stay where they are, in Meta Ads Manager. AdCharter places ads into ad sets you already have, or into a copy of one with a new name.

Do my clients need an account to approve?

No. Anyone who gets a task without an account receives a personal link by email, valid for 7 days, that opens exactly what they need to review or upload. They can create an account later to see all their tasks in one place.

Does feedback work on videos?

Yes. Approvers pause the video and tap, box or draw on the frame; the exact second is saved with the note, and editors jump straight to it. It works the same on images, on creator footage and on inspiration files.

Who can see the reports?

Only organisation and brand admins. Reports show how long work spends in each state — in the backlog, in production, waiting for approval — so you can fix the process. Members and guests don't see them.

Where is our data stored, and who can see it?

AdCharter runs on DigitalOcean servers, with your files in a dedicated file store and continuous backups of the database. Each organisation's data is kept separate, and guests only see what they're assigned to. The details are in our privacy policy and data processing agreement.

Privacy policyData processing agreement

When can we start?

Soon: AdCharter isn't open to new teams yet. Write to us and we'll let you know as soon as it opens.

Give your creative team one calm flow

From the first hypothesis to the last variant's ROAS — with feedback on the exact frame and a clear view of where work waits.

Coming soon Contact